Haunted Empire, the Book that Criticizes Apple after Steve Jobs

Haunted Empire is like a new book on the life of Apple after Steve Jobs will be called. This document, which talks about how things are after accession Apple CEO Tim Cook, and working with him. Not the first time a publication is to penetrate the walls of the offices of Apple to see how the style of Cook and professional life develops.

Fortune magazine cover with Tim Cook Several sites have gotten some of the paragraphs of the book on this particular style of management, Cook. In this article we will compile and translate some of them so we can all get an idea of ​​how to work with it. As expected, the CEO of one of the largest and most valuable in the world, there are times when it is not easy to work with, but also with a friendly hand and working on numerous events for people with disabilities.

Apple under the direction of employment has been a rollercoaster, but now that Cook is the head is more orderly and disciplined. Cook knows every single detail of every business process. Weekly operational meetings can last up to six hours until finished checking each of the topics to review . His subordinates quickly learned to prepare for exams with him as proof. A small error of a few hundred units were even discussed in detail. You are reminded that should read " His numbers make me want to jump out the window. " Cook has a special obsession for inventory control, inventory and Attila said.

Meetings with chef can be terrifying. Displays the pure zen style calm and do not waste words. " Talk about your numbers show that the worksheet " says while drinking Mountain Dew ( many wonder how it makes no leap of caffeine intake). When Cook is concentrated in one person, is riddled with questions until you are satisfied. " Why is this so? " " What do you mean ? " " I do not understand, why not explain clearly?. " Ask again and again the same question ten times.

Apparently sometimes use silence as a weapon of pressure. If you are not satisfied with the item, the person looking for a long time until one of their shows energy bars, while everyone looks at the table without saying anything.

However, Tim Cook also has a really admirable good side, which was very pronounced after being diagnosed with a stroke or multiple sclerosis. But her symptoms were caused by the use of the heavy stuff. Since then participates in many charities such as cycling for two days in Georgia fundraising activities for those affected by this terrible disease. Also been generous in other ways, such as giving away many accumulated as Christmas gifts to their peers miles.

However, the book is quite difficult with Apple in general, and particularly aggressive title, accuses the company of living in the past, the iPad as the ultimate example of true business innovation. The Wall Street Journal also specifically refers to these statements when the author of this book, to be published March 18. In the past, this site has also been particularly critical of Apple and 99% of the articles published in the Apple Samsung also have a word with any of them.