It appears that the greater range of AppleTV is not the only change that Apple wanted to make the Apple Store. The accessories also continued to have their own category on the top bar, thus forming two meters lee Apple, Steve Jobs has always wanted to show in their presentations.
Accessories included a small part of the great apple pie recipes (3% in the results of the past), but it seems that the company does not want to leave relegated to the background in your store. At the end of the day, these accessories also have their specialized areas store.

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